2019 Beacon
Art Direction | Branding | Graphic Design | Video July 2018 - January 2019 In-house (Professional Beauty Association) Beacon is an educational program for cosmetology students which involves and entry/competition component and live event experience. In 2019 Beacon sought out to partner with LA's Fashion Institute of Design and Merchandising (FIDM) so I developed a campaign inspired by elements of the FIDM campus and with a much more fashion forward approach than used in prior years. The campaign calling for entrants included web banner ads, printed mailers, a video series, and social media animations.