Cosmoprof North America (CPNA) is the largest B2B beauty trade show North America. CPNA is a joint venture between PBA and BologneFiere. Based in Italy, BologneFiere partners with organizations around the world to produce the Cosmoprof network of events.
In my 3rd year of designing collateral for CPNA I took on an additional role working with our Italian partners and their dedicated CPNA marketing team to propose art direction geared toward a predominantly American audience. I pushed the boundaries of the campaign created in Italy to create a more visually appealing and easy to navigate show floor.